SWI Machinery


by Gary Reichert
Roll forming, Metal forming, Metal panel, Rollforming

Rollforming Magazine and the Construction Rollforming Show are part of a growing network of magazines and trade shows owned by Shield Wall Media.

Rollforming Magazine is a business-to-business publication that specifically targets rollformers serving the construction industry. Launched in 2018, Rollforming has 6 issues per year. If you want to know more about stationary and portable machines; panels, gutter or trim; coil, coatings, accessories, roll-former controls and software, this is your magazine.

While visiting our site, be sure to check out the Rollforming Buyers’ Guide where the supplies and equipment you need, or the support you are looking for to tackle something new, is just a a few clicks away.

How is Rollforming Magazine unique?

  • The ONLY metal forming magazine specifically targeted at construction.
  • In 4 years Rollforming went from 0 to 16,000+ subscribers.
  • Roll forming and metal forming machinery require a significant capital investment. Companies with this machinery are typically manufacturers or large builders. These companies can buy your products in pallet, container and truck loads.
  • We actively seek your input. What topics in the industry need more coverage?

About Our Readers:

  • 15,000+ subscribers
  • 80% subscribed with the last 2 years
  • 100% subscribed within the last 3 years
  • Our readers buy in pallet, container and truck rolls
  • 55% of readers are Owner/President/Partner–Our readers are decision makers.

In Every Issue:

  • Industry & Supplier News
  • Business Connections
  • New Products/Product Guides
  • Insider Insights

Editorial Schedule

February/March 2003

State of the Industry

Product Feature: Tube Bending

Gauges and Variance Within

Ad Deadline: December 27, 2022

April/May 2023

Big Coils

Product Feature: Material Handling

Seamless Gutters

Ad Deadline: February 28, 2023

June/July 2023

Mid Year State of the Industry

Product Feature: OEM Software

Metallurgy and Metal Forming

Ad Deadline: April 27, 2023

August/September 2023

Portable Rollformers

Product Feature: Rolling Textured Coatings

Safety Inspections

Ad Deadline: June 8, 2023

October/November 2003

Construction Rollforming Show 2023

Product Feature: Die Details


Ad Deadline: August 22, 2023

December 2023

The Decision to Start Roll Forming

Product Feature: Seamers

Shop Tool Box

Ad Deadline: October 24, 2023


The Construction Rollforming Show is unique. If you roll form or use benders or brakes to form panels, channel, studding, soffits, gutters, carport or other construction components this is your show. The educational programming and exhibitors are tailored specifically to companies that roll form or metal form for the construction industry. This IS NOT a show for small contractors. This is a specific niche of manufacturers and builders large enough to do their own fabrication and buy materials and components in pallet, container or truck load lots.

OCTOBER 26-27, 2022

SEPTEMBER 27-28, 2023

Since we publish magazines that have been around for decades, Shield Wall Media has long-standing relationships with suppliers and manufacturers. The Garage, Shed & Carport Builder Show brings many of them together so builders of special-use residential structures can find the materials and services they need all in one place. In addition to a robust exhibit hall, the show includes educational sessions and other networking opportunities for manufacturers and shed builders.

JANUARY 18-19, 2023


Barb Prill
[email protected]

Karen Knapstein
[email protected]

Director of Sales :
Missy Beyer
[email protected]

Gary Reichert
[email protected]

Corporate Mailing Address:
Shield Wall Media
PO Box 255
Iola, WI 54945

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