The Dayton Convention Center (22 East Fifth Street Dayton, OH 45402) will be the center of the construction roll forming world on October 1-2 during the Construction Rollforming Show. Responding to attendee and exhibitor demand, the show will run for two full days. Without further ado, here’s the rundown of seminars and speakers at the 2025 Construction Rollforming Show:
WEDNESDAY, October 1
8:00 a.m.: Signs It’s Time To Replace Roll Tooling & Dies • Room 202
Paul Williams, Brian Rodgers of Formtek
This presentation will explain—and show examples of—what happens when roll tooling, along with punching and cutoff dies, become worn. We will compare new versus worn tooling and demonstrate the resulting effects on part quality. Topics include inconsistent setups and unstable roll forming processes, as well as issues such as coining material (deforming features and holes), bow, sweep, twist, and material damage like slivers. We will discuss how long tooling can or should run, using examples of mill conditions, materials, and profiles to illustrate how these factors affect tooling life. The presentation will also cover ways to preserve tooling, including the use of coolant, selecting different tool materials and coatings, and recognizing high-wear areas. We will explore strategies for improving part quality through tooling care, determining whether to regrind, sharpen, or replace tooling, and ensuring proper machine alignment. Finally, we will review best practices for tooling maintenance to maximize efficiency and longevity.
8:00 a.m.: Supply More, Win More • Room 204
Randy Chaffee, Source One Marketing
We all know prospecting is critical. But too often, we chase new business while overlooking the hidden potential in the customers we already have. Acquiring new accounts takes time, energy, and money. Expanding your share of wallet with existing customers costs far less and often delivers more. In this session, we’ll dig into how to balance prospecting with maximizing the opportunities right in front of you. Join me at the Construction Rollforming Show for a conversation on turning share of wallet into stronger, more profitable sales.
9:00 a.m.: Choosing the Right Protective Film • Room 202
Johan Blok, Global Film Source
Johan is the president of Global Film Source and has been involved with protective films for over 12 years. He will educate attendees about protective film solutions for coated metal panels, including why it is a good idea to protect your high-tech coatings from scratches and other damage that could result in claims. However, companies have experienced various problems with their protective film applications, including having to clear up residue, the film not sticking to the surface or being almost impossible to remove. Unfortunately, there is no “one solution fits all” protective film product for the myriad of coatings that are out there, so selecting the right product to fit the application is critical to avoid these pitfalls. This presentation will go over how to select the right adhesive systems and film solutions for the various coating systems that are out there.
9:00 a.m.: Important Factors to Consider When Selecting Panel Rollforming Equipment • Room 204
Thomas Schwarzer, ASC Machine Tools
Choosing the right panel rollforming line to meet both your current and future needs is a significant decision. Each configuration offers its own set of advantages and drawbacks, depending on your specific application and the existing setup in your facility.
In his seminar, Thomas will guide you through the key considerations and insights to help you make an informed decision and set your business up for long-term success.
Based in Spokane, Washington, ASC Machine Tools is one of the world’s leading suppliers of roll-forming machinery and coil handling equipment..
10:00 a.m.: Standing Seam Roof Attachments • Room 202
M.J. Wasley, AceClamp®
M.J. Wasley, who is the Director of Inside Sales at AceClamp, will discuss different types of attachment types and applications for standing seam metal roofs. AceClamp is a market-leading manufacturer of rooftop snow retention and solar mounting systems. Our lab-tested mounting systems help save contractors time and money by offering fully assembled clamps and component groups, simplifying the installation process, and reducing overall labor costs.
10:00 a.m.: All Coil Is Not the Same • Room 204
Irma Ferguson, Steel Dynamics
Irma Ferguson will be presenting a seminar exploring the various aspects and qualities of coil steel. Synopsis: Was the coil you just purchased melted in an EAF or a BOF? Was it rolled in the United States or overseas? Did you order the correct paint system for the job, and do you really understand the warranty terms? Irma Ferguson of Steel Dynamics will explain why these questions matter and how their answers demonstrate that not all coils are the same. Steel Dynamics is one of the largest domestic producers of flat roll steel, with a specialty in painted Galvalume® products.
Irma joined the Steel Dynamics team in 2003 and has held various sales roles with increasing responsibilities. After 12 years in Product Management, Irma was promoted to her current position as Account Manager in Sales, where she plays a pivotal role in our construction market team. Irma has been present in the transformation of value-added products at SDI over the past two decades, enabling her to provide valuable insights into the capabilities of the manufacturing process of these products.
Ben Schmidt, The Bradbury Company
Conrad Farley, United Steel Supply
Johan Blok, Global Film Source
Jonathan Jackson, Indiana Metal
Thomas Schwarzer, ASC Machine Tools
THURSDAY, October 2
8:00 a.m.: Preparing Panels for Shipping • Room 202
Rob Bowlin, Ameripak
Rob Bowlin of Ameripak will be speaking about preparing metal trims and panels for shipping so they arrive at their destination in the same condition as when they come off the roll former, brake, or folder. Ameripak specializes in packaging solutions and materials from fully automatic equipment to simple manual wrappers and wrapping supplies.
8:00 a.m.: Roll Former Power Options • Room 204
Joel Lesher, Stoll Metal Works
Joel Lescher of Stoll Metal Works will speak about power options for roll forming equipment. Specifically, this seminar is being presented to address the needs of the Plain Communities. Stoll Metal Works offers low-tech trim brakes, coil upenders, flat stock tables, and more for the metal roofing business. Stoll can customize any of their machines to fit users’ needs.
9:00 a.m.: Construction Rollforming Industry Panel • Room 202
This is an hour-long panel discussion that will focus on the construction rollforming industry. Experts in the industry will address Rollforming Magazine subscriber-submitted questions, as well as take questions from the audience. This popular show feature will again be held before the exhibitor floor opens so attendees do not have to choose between meeting exhibitors and participating in the panel discussion.
Once again moderated by Randy Chaffee, the experts on the panel include:
Ben Schmidt, Bradbury Group
Conrad Farley, United Steel Supply
Nick Orr, Forge
Dave Higgins, Higgins Steel.
With over 40 years in sales, Randy Chaffee is a trusted voice in the metal roofing, post-frame, and metal building industry. As owner of Source One Marketing, he helps build brands and relationships that last. He’s the host of BuildingWins.LIVE and Let’s Chat with Randy Chaffee, bringing energy, insight, and top guests to the conversation. A speaker, emcee, podcast pro, and all-around force multiplier, Randy blends old-school hustle with modern digital tools to stay ahead of the game.
Ben Schmidt, who has been with The Bradbury Company for 20 years, has served as industry sales manager for the metal building, trim, and decking industries since 2020. Ben leads a team to manage all facets of sales and customer relationships in the Metal Building, Decking and Trim Shop industries, as well as working directly with equipment Research and Development.
Conrad Farley is the National Sales Manager for United Steel Supply, which supplies light-gauge construction coil, 100% of the company’s painted coil is from the United States. “I’ve been supporting this industry since I was 23 years old. 30 years growing up in the industry I’ve been so fortunate to have had opportunities to learn coil coatings and technical side of this market to all things service and supply related to steel.” Conrad spent 22 years with Valspar Paint (Lilly Coil Coating), starting out working in the paint plant, then moving into Technical Service supporting paint lines, followed by working with end users across the country before starting with the Roll Former team. He joined United Steel Supply in 2017, focusing on value-added steel coil distribution, building partnerships and relationships built on quality and service to regional roll formers.
Nick Orr is the Director of Sales & Marketing at Forge Machines (formerly Hershey’s Metal Meister), where he works closely with contractors, manufacturers, and suppliers in the construction metal forming industry. Drawing on his daily interactions across the market, Nick brings valuable insight into both the technical demands of modern folding machinery and the broader trends shaping the industry. His perspective reflects the real-world challenges and opportunities builders face, making him a strong advocate for practical, customer-focused solutions that help advance efficiency and innovation in metal forming.
Dave Higgins convinced his father to go into the roll forming business back in 1991 … back before regional roll forming was a “thing.” Dave, who owns Higgins Steel Roofing, was among the first to identify two important trends in the Midwest: post-frame construction and regional roll forming. Continuing to innovate, Dave’s company now has two Ohio locations. And he’s game to discuss his insights and experience with audience members during the Construction Rollforming Industry Panel.
10:00 a.m.: Moisture Mitigation and Felt Application Best Practices • Room 202
Brett Clary, Dripstop
For nearly 30 years, Dripstop™ has served as a reliable solution to the widespread problem of condensation on uninsulated metal roofs. Condensation occurs when warm, moist air comes into contact with cooler metal surfaces, leading to the formation of water droplets. Over time, this moisture can cause significant damage.
Specifically designed for use in post-frame and agricultural buildings, steel structures, self-storage units, open-walled buildings, and car and truck ports, Dripstop provides an effective, worry-free method of managing condensation without the need for traditional insulation systems.
This session will explore the broader issue of condensation control, educating attendees on the science behind moisture formation and the various techniques and materials available to combat it. Participants will gain insight into traditional insulation methods, vapor barriers, ventilation strategies, and how they compare with Dripstop’s integrated solution. The goal is to empower attendees with a solid understanding of condensation-related challenges and the available solutions. By the end, participants will recognize that controlling condensation in uninsulated metal roofing systems is not only critical for building longevity but also surprisingly simple with the right tools.
10:00 a.m.: Proficiency Through Automation • Room 204
Jonathan Jackson, Indiana Metal
Jonathan Jackson of Indiana Metal will be speaking about how automation is currently, and will continue, to shape the future of roll forming. Through automation, robotics, and AI, Jonathan will discuss how roll formers can transform their operations to do more—with less. As the co-owner and driving force behind Indiana Metal, a company redefining what it means to be a supplier in the metal roofing industry. He began his career hands-on, installing roofs, before recognizing a larger mission: to simplify the metal roofing process and make it as approachable as shingles. With a focus on education, innovation, and contractor empowerment, Jonathan has grown Indiana Metal into more than just a supply house—it’s a strategic partner for builders across the Midwest. Through cutting-edge technology and a relentless commitment to customer success, he continues to raise the bar for what contractors can expect from their suppliers.
Book Signing
Just a few weeks ago, Randy Chaffee released a new book: Asphalt and Algorithms: A Road Warrior’s Playbook for Winning Results in the Hybrid Sales Arena. Randy shares how he successfully evolved from a traditional “road warrior” sales guy into a modern hybrid sales leader—blending the best of old-school relationship building with today’s digital tools. There are two autograph sessions scheduled during the show: 2-3 p.m. Wednesday and 11 a.m.-noon on Thursday. They will be held in the Shield Wall Media booth.
Additional Show Details
The 2025 Construction Rollforming Show will be held at the Dayton Convention Center, located at 22 East Fifth Street, Dayton, Ohio. The exhibit floor will be open from 10:30 a.m. to 5:00 p.m. on Wednesday, October 1, and from 10:00 a.m. to 5:00 p.m. on Thursday, October 2. To help attendees and exhibitors make the most of their time, seminars will be held from 8:00 a.m. to 11:00 a.m. both days.
Attendee pre-registration costs just $50 and includes access to the exhibit floor and all seminars. Additional show perks include a free continental breakfast each day, courtesy of Red Dot Products, and a complimentary social from 4:30-6:00 p.m. Wednesday with free food and beverages that allows attendees and exhibitors to connect at a more casual level. All attendee registration fees are donated to charity. Alternatively, attendees may contact an exhibitor for a free pass. All exhibitors are given unlimited complimentary passes to share with clients-good for full access to the show and all of its features.
The Construction Rollforming Show is a family-friendly event. Non-industry spouses, as well as children under the age of 16 are admitted free of charge. The Rest Stop Retreat, courtesy of Acu-Form and ASCO USA, is a spot right on the show floor where families can take a break from the hustle and bustle.
Conclusion
Don’t let these learning opportunities pass you by—whether you’re just starting out or looking to take your roll-forming business to the next level, the speakers, presenters, and exhibitors are here to help you build and grow your business. Your show badge grants you full access to everything the show has to offer. Ask questions, connect with industry leaders, and walk away with the practical strategies and supplier contacts you need for your business to succeed. RF
