The first annual Construction Rollforming Show is open for business. Registrations for trade show admittance and educational programming are now being accepted.

The December 12-13 trade show will be held at the Duke Energy Convention Center in Cincinnati. Premier show sponsors include Acu-Form Roll Forming Equipment; ASC Machine Tools, Inc.; MWI Components; AMS Controls; and Hershey’s Metal Meister, LLC.

Roll-formed metal wall and roof panels comprise a large part of the agricultural, commercial, post-frame, and residential construction markets. It is a rapidly growing — but previously underserved — segment of the metal construction industry.

The event’s new owner, Shield Wall Media, remains steadfast and enthusiastic after purchasing the show from F+W Media. Publisher Gary Reichert said, “Less than a year ago, we debuted the premiere issue of Rollforming Magazine at METALCON. And now, just a short while later in the grand scheme of things, the registrations are open for the premiere trade show devoted exclusively to roll forming.

“There is strong anecdotal evidence from manufacturers and component suppliers that this specific niche in the construction industry is growing,” Reichert continued. The environmental factors also point to growth. As asphalt prices increase, the investment gap between a traditional asphalt shingle roof and a more durable metal roof closes. As various types of metal roofing becomes more competitive, the additional demand results in more manufacturing.

“This segment has been ignored for too long. One of the tasks facing Rollforming Magazine and the Construction Rollforming Show is generating actual market data,” he explained.

The Construction Rollforming Show is targeted to an audience of medium to large builders, dealers, distributors, and manufacturers. During this special event, more than 50 exhibitors will fill the 15,000-square-foot show floor. From raw materials to automation software, exhibitors will feature products and information to support all facets of the roll-forming industry.

In addition to a trade show, the Construction Rollforming Show includes educational programming tailored specifically to roll formers. The education package includes presentations on inventory control and management, improving quality and productivity, coil and steel metallurgy and properties, paint and coating technology, business best practices and development, with more sessions yet to be added. Of note is a special presentation on Friday, December 13, which focuses on industry metrics on roll forming in the construction industry and its potential for growth.

Two registration options for the Construction Rollforming Show are available. Admission to the trade show is $45, while trade show admission plus admission to all the educational opportunities is $150. A $25 fee will be added to ticket prices for walk-ins at the door. Online registration ends November 22. To register, visit

The Duke Energy Convention Center is located at 525 Elm Street, Cincinnati, Ohio. Special discounted room rates are available at the Hyatt Regency Cincinnati; to receive the discount, you must mention The Construction Rollforming Show when making your hotel reservation. (Reservations: 513.579.1234)

For more information about the show, including remaining exhibition and sponsorship opportunities, contact Gary Reichert at [email protected] or 715.252.6360. RF