In the 2012-2013 period, Progressive Metals’ leadership foresaw a significant change in the metal industry. It anticipated a growing demand for roll forming in the regional market, prompting the company to pivot and specialize as a metal coil supplier.
Carving Out a Niche
The team’s strategy was to stand out by offering something different from the prevailing market options. The company introduced a thicker, 28-gauge coil with a premium finish, rigorously testing and refining it to ensure top quality before bringing it to market.
Despite initial challenges in establishing its reputation, the company earned credibility through consultative selling and strong customer partnerships. Their commitment to quality — boasting superior steel and paint systems — quickly became evident.
Bonnie Beck, Director of Marketing and Administration, highlights their collaboration with quality steel manufacturers, which provides “Next Generation Galvalume.”
Resilience Through Testing Times
An outsider might be struck by the team’s upbeat approach to their work. General Manager Tim Reddington shares, “We work hard, but even in tough situations, we make sure to enjoy ourselves.”
Coil provided by Progressive Metals
Progressive’s Trade Show Team: Tim Reddington, Laurie Cruz. Dylan Speicher, Paul Covell. Photos courtesy of Progressive Metals
Barndominium built with Progressive Metals Coil
One such challenge came during the COVID pandemic, which disrupted supply chains across industries. Progressive Metals responded by overhauling its procurement processes, forming valuable new partnerships, and emerging stronger.
Reddington notes, “Our supply chain situation is now better than it’s ever been.”
A Family-Like Culture
Though it might sound like a cliché, Beck, Reddington, and Director of Sales Frank Miklos affirm that Progressive Metals operates as a close-knit family. This family ethos is reflected in their collaborative work environment, where everyone’s voice is heard and valued.
President Craig Covell embodies this culture, ensuring that it permeates the organization. In true familial fashion, they value honesty while always supporting one another. Their culture is further enriched by celebrations, holiday events, and anniversary programs, alongside competitive benefits like 401(k) plans and attractive salaries.
Focused Excellence
Progressive Metals concentrates on what they do best: delivering high-quality, competitively priced metal building components with reliable service.
Advice for New Manufacturers
Progressive Metals advises that those entering the industry deep-dive into product development. Ensure your panels are genuinely 28-gauge before your paint finish and thoroughly vet your paint systems. Rigorous testing is crucial to avoid introducing subpar products that could tarnish the industry’s reputation.
Looking Ahead
Progressive Metals is on an expansion trajectory, with a new, state-of-the-art facility in Ohio to supply a range of products, including coil, slit coil, flat sheets, screws, and ridge vent. They anticipate growth and the continued development of rewarding careers and satisfied homeowners. RF
